CRM stands for Customer Relationship Management and refers to business systems designed to manage your customer interactions. Most commonly, a CRM system is used by sales people, proving Sales Force Automation. The aim is to help you develop customer relationships, drive business growth and improve customer loyalty. Read more “What is a CRM?”
Business Analytics is “the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques, and the communication of these results to customers, business partners, and college executives.” Business Analytics requires quantitative methods and evidence-based data for business modeling and decision making; as such, Business Analytics requires the use of Big Data.
Big Data: What is it? Read more “What is Business Analytics?”