Marketing
The four Ps are the categories that are involved in the marketing of a good or service, and they include product, price, place and promotion. Read more “What are the 4 P’s of Marketing?”
Analytics
It used to be a buzz word that marketing execs threw around to sound smart. But now-a-days, Big Data is just another name for the same old data marketers have always used, and it’s not all that big. In a positive way, it provides business insights and value. Read more “What is “Big Data?””
Analytics
What You Need to Know
In a marketing world that’s engulfed with marketing stack integration, Google has finally released a new suite of enterprise-level products that together, form a more comprehensive platform. Read more “What’s New with the Google Analytics 360 suite”
Analytics
CRM stands for Customer Relationship Management and refers to business systems designed to manage your customer interactions. Most commonly, a CRM system is used by sales people, proving Sales Force Automation. The aim is to help you develop customer relationships, drive business growth and improve customer loyalty. Read more “What is a CRM?”