What are the top digital marketing channels for your company? Which marketing activity generates sales depends greatly on your budget, internal or external resources, existing technology, and growth phase of your business. Here is a list mentioned in a recent survey: Read more “Top 5 Digital Marketing Channels”
It used to be a buzz word that marketing execs threw around to sound smart. But now-a-days, Big Data is just another name for the same old data marketers have always used, and it’s not all that big. In a positive way, it provides business insights and value. Read more “What is “Big Data?””
In any business, tracking statistics and interpreting the data in order to make good choices can be said to be one of the most pivotal reasons why the business will succeed or fail.
So why should a business care about tracking so many numbers? With your website, your sales, the most important thing to track is performance. Your business may be flying high at the moment, but where is it going? How did it get there? A good analytics system is your bread and butter, separating what is working from what is not. Best of all, there are some great and free tools out there that can help you. Here are our picks for the Top 3 FREE web analytics tools: Read more “Top 3 FREE Web Analytic Tools”