It used to be a buzz word that marketing execs threw around to sound smart. But now-a-days, Big Data is just another name for the same old data marketers have always used, and it’s not all that big. In a positive way, it provides business insights and value. Read more “What is “Big Data?””
What You Need to Know
In a marketing world that’s engulfed with marketing stack integration, Google has finally released a new suite of enterprise-level products that together, form a more comprehensive platform. Read more “What’s New with the Google Analytics 360 suite”
CRM stands for Customer Relationship Management and refers to business systems designed to manage your customer interactions. Most commonly, a CRM system is used by sales people, proving Sales Force Automation. The aim is to help you develop customer relationships, drive business growth and improve customer loyalty. Read more “What is a CRM?”
In any business, tracking statistics and interpreting the data in order to make good choices can be said to be one of the most pivotal reasons why the business will succeed or fail.
So why should a business care about tracking so many numbers? With your website, your sales, the most important thing to track is performance. Your business may be flying high at the moment, but where is it going? How did it get there? A good analytics system is your bread and butter, separating what is working from what is not. Best of all, there are some great and free tools out there that can help you. Here are our picks for the Top 3 FREE web analytics tools: Read more “Top 3 FREE Web Analytic Tools”
Business Analytics is “the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques, and the communication of these results to customers, business partners, and college executives.” Business Analytics requires quantitative methods and evidence-based data for business modeling and decision making; as such, Business Analytics requires the use of Big Data.
Big Data: What is it? Read more “What is Business Analytics?”